Marketing Research
Our Marketing Research Services provide clients with the information on their business environment and what is required for them to stay ahead of the competition in today’s fast paced business world. Our vast range of research services provide our clients with this informational advantage. We help companies with the entire spectrum of marketing research such as custom surveys, focus groups, ghost shopping, data collection, data analysis and data management. Our services range from day to day information needs to complex research projects to help fulfill strategic needs.
Custom Surveys
Our customized market research surveys help your organization access critical key information and features. The information gathered during this process allows you to better understand market size and market needs. These can help you to formulate strategies that your organization should adopt to meet your customers’ needs. Market Research, through our custom surveys has other uses as well, such as to clarify or communicate your product or service offerings to a target market.
Focus Group
Even with the exciting innovations that technology has brought to the research industry, traditional focus group discussions and one-on-one interviews are often still the best way to solicit priceless insight from target consumers. Yati Marketing offers a full-service focus group planning – including screener and discussion guide drafting – recruitment, and execution in our well equipped office.
Ghost Shopping
We offer bespoke projects designed to provide high quality, relevant data on which important decisions can then be made in order to bring forward improvement to our clients businesses. A Focus on the results brought forward from mystery shoppers can lead to improvements in customer satisfaction levels, improved customer retention levels, and increases in sales and profits.
Data Collection
We offer a high-quality data collection and processing services to research agencies, advertising and PR agencies and management consultants with a need for a seamless international service in business-to-business and consumer markets.
Data Analysis
Our research team in well trained and equipped in analyzing data, be it from a wide scale study or a concentrated one. Our team analyses the frequency of variables and the differences of variables depending on the research method used. Statistical testing is often used during data analysis in research.
Data Management
We code open-end questions, provide cross-tabulation reports, including statistical significance testing and analysis. Advanced software and systems, rigorous quality assurance processes, and experienced professional tabulation programmers produce consistently accurate cross-tabs. No cross-tab task is too large or too complicated for Decision Analyst programmers.