Brand Building through Authentic Sustainable Development

The ability for a company to devise methods of improving its immediate natural environment while uplifting the community is pivotal to ensuring an authentic sustainable development in the community. This can also enable a company to change its potential threats into opportunities, further embedding its footprint in the minds of the community.

Swaziland Beverages has managed to address the country’s underlying development issues (poverty and unemployment) by curbing them through strategically aligned projects. These initiatives have marked a spot for the company as it managed to secure a comfortable 5^th spot in the Top Brands Swaziland 2016 survey that was conducted by Yati Marketing.

According to their website www.swazilandbeverages.com Swaziland Beverages promotes business growth and entrepreneurship. They support a large number of small businesses through their production channels by commissioning goods and services especially from women in the low income bracket. The company is also about youth development which is evident in their periodic road shows. More importantly though is their young entrepreneurship funding program called ‘kick start’ where entrants from the ages of 21 to 35 are requested to write a 4 page document explaining their business concept and funding requirements. An annual program (the kick start program) has ensured that Swaziland Beverages gain countrywide recognition as a company geared toward enhancing the lives of Swazis through entrepreneurship.

When your sustainable development activities are from a genuine concern for your immediate environment, then the efforts you undertake in ensuring this development will be of great value to your brand in the end. The main goal here is to ensure that these development activities are formulated in a manner that will be of benefit to the intended recipients.